Psychology of Color – How it affects your customers

Perhaps no choice is as vital to marketing as color. Whether you are selecting the color for a product or for your email marketing campaign, color has tremendous impact on all of us. Subconsciously, we associate different colors with different things.

This infographic examines the psychology of color and looks at some common associations of different colors. It shows the overall importance of color to consumers and characteristics of many individual colors. The numbers are pretty fascinating!

While color can be appealing to us visually, a lot more is going on behind the scenes than just an aesthetic. Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods and feelings. Whether you are a designer or a consumer, knowing the power of color psychology can help you make better decisions.

psychology-of-color

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