Corporate Identity and Brand


Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.Larry Ackerman

Corporate identity works in a lot of the same ways as when we refer to our own identity, the unique traits that differentiate us from the rest of the pack. Our character and personality maintains our individuality, and we express it through how we speak, behave, and even the clothes we wear.

A business can also make itself distinct through the imagery it presents to the rest of the world, like letterheads, business cards, brochures and other collateral. It is the tangible expression of a company’s brand, a projection of the culture that is already shown through style of communication and exhibited behavior. It maintains business’ image.

Corporate Identity displays your brand personality. It sets you apart from your competition.

Corporate Identity’s value

The world is constantly changing and competitive. Consumers have almost infinite options before them, so a company needs to approach solid marketplace presence with a strategy. There are persuasive reasons that show the right corporate identity achieves this objective.

Corporate Persona Building:

First impressions have the most impact when we meet someone. We gather cues from what we see and feel about a person, and use these to form an opinion. We treat products and companies the same way! To stand out from competitors, your company needs to have a solid brand image. A client will remember a unique and positive experience with a unified identity.

Enhancing Business:

Consumers are influenced by personal experiences with a corporate identity, and it’s reflected in purchasing decisions. Strong, positive corporate identities create a favorable image of a business in a consumer’s mind. Strategically planned identities foster customer referrals and repeat business.


Unified design and consistent use of a corporate identity uphold and reflect the principles, culture, ambitions, or goals of a business. Customers who share these values will feel connected a brand and are more inclined to remain loyal.

Crystal Peak Design offers complete corporate identity packages that unify and focus design across all aspects of your company identity. Your brand identity package can include letterheads, business cards, envelopes, thank you cards, note pads, labels, signage, pocket folders, clothing, vehicle decals and more.

Corporate Identity, Branding, Brand