Corporate Identity, Branding and Invisibility

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.*

Crystal Peak Design offers complete corporate identity packages that unify and focus design across all aspects of your company identity. Your brand identity package can include letterheads, business cards, envelopes, thank you cards, note pads, labels, signage, pocket folders, clothing, vehicle decals and more.

*Pat Matson Knapp, Judith Evans, Cheryl Dangel Cullen (2001). Designing Corporate Identity: graphic design as a business strategy. Rockport Publishers. ISBN 1-56496-797-2.


Corporate Identity, Branding, invisibility