Physicians-Preference-collateral

Marketing collateral supports a company’s primary advertising message to consumers,

or communicates important information about a company’s products or services. Crystal Peak Design creates results-driven marketing campaigns with frequent award-winning results. We utilize a full spectrum of print collateral including direct mail, outdoor boards, brochures, invitations and print ads along with other vehicles including television, video and radio. Contact us today to find out how we can help you with your marketing needs.

Marketing collateral that can benefit your business:

B2C (business-to-consumers)

Business Cards
You should have at least a general business card that has your business name, logo, address, website, email address, phone number and business slogan. It also would be a good idea to produce a business card for each employee that interacts with potential customers.

Product or Service Sell Sheet
One-page sheet to summarize your main products or services.

Tri-fold brochures
In-depth brochures with text and pictures describing your company, products or services and contact information.

Success Stories
Brief case studies, reviews or testimonials about how your products or services helped other customers achieve their goal or otherwise benefited them.

Warranty Sheet
If you sell products or services that come with warrantys, make sure you have this information readily available.

Product Specs Sheets
If you sell or manufacture complex products, then it would be a good idea to have one-page sheets full of very detailed information (size, weight, different components, different materials, etc.) for each of your products.

Newsletters
If you have the capacity to create newsletters, they often have a good open rate when used in e-mail marketing, but newsletters are also great to put on your website, your social media pages and to have printed to give to paying customers.

Upcoming Events or Sales flyers
Creating eye-popping flyers about upcoming events or sales is a must-have if you want to entice people to spend money on your business again.

Presentation Folders
If you offer products and services that require a lot of information, professional branded folders will not only make your prospects happier, but it will show that you prefer to be organized.

Company Fact Sheet
Have an interesting company history or company culture? Have multiple business locations? Create a company fact sheet to display this type of information.

Company Awards and Publicity
If your business has won any type of award or was recognized for an honor, it would be beneficial to make a one-page sheet that lists these awards or honors. Also, include any times your business was mentioned in the media. Put links to the articles on your website, frame any newspaper or magazine clippings of your business and put them on a wall in your store or corporate headquarters to show off.

Press Kit
On your website, have a downloadable zip folder that contains: your business’s logo, pitch letter, press release, company fact sheet, product fact sheet, business cards, articles written about company and company background info. This is what the media will download if they are interested in writing a story about you or your business. Having a press kit available is important especially if your business is extraordinarily unique, gaining quick popularity or a first-of-its-kind.

B2B (business-to-business)

Business cards

Brochures

Product or Service Sell Sheet

Cost Comparisons
If your sell sheets don’t include cost comparisons with competitors, include a sheet to show how your products or services will give the most bang for their buck. Do not create or display if it will hinder your sales efforts.

Product Specs Sheets

Case Studies

White Papers

Press Releases

Client list

Reference list

Warranty Sheet

Company Fact Sheet
Create a company fact sheet to display more intimate company information, such as company culture, history, biographies on the founders, etc.

Presentation Folders

Company Awards and Publicity

Newsletters

Upcoming Events flyers

Press Kit

Adapted from author Jaime Nacach