NOT a good use of money In 2017, Scotland spent 6 month of research and $162,972 to create a new slogan that would boost tourism. They came up with ‘Welcome to Scotland’. This is a great example of why it’s important to hire a professional. Please Share This Share this content Opens in a new window Opens in a new window Opens in a new window You Might Also Like Crystal Peak: Get to know us (again) – Marketing Collateral January 24, 2024 Colorado Prohibits Plastic Carryout Bags January 1, 2024 December 4, 2023 Crystal Peak wins UpCity award for third consecutive year April 28, 2023