The Difference Between Your Logo and Your Brand

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While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo. But a brand is so much more than a logo. A brand is the accumulation of all the experiences, impressions and knowledge a person has
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Crystal Peak Design Communicator Award

International Award Winner

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Judging has been completed for the 24th Annual Communicator Awards, and we were excited to learn that our submission for an invitation we created for UCCS was selected as Communicator Award of Excellence winner by the Academy of Interactive and Visual Arts! Thank you to UCCS for choosing to work with us on the project.
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cafe wall fail

Epic Fail.

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Below is a perfect example of why you shouldn’t grab a random image from Google to use as stock images for your branding. Leave a comment when you see it… Using stock images can have it’s advantages when it comes to building an asset library for your branding and marketing. This assumes, however, that you
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advertising concept

Advertising & Marketing

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Advertising and media buys are at the front of delivering the proper message to customers and prospective customers. A few of the purposes of advertising are to convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, and demonstrate
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graphic design services

Graphic Design Services

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This type of the communication can be physical or virtual, and may include images, words, or graphic forms. Its impact can take place instantly or over several decades. Any scale of project can benefit, from the design of a single business card to a national corporation’s identity system, or from a company’s website favicon to
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Farmer converts field into work of art

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Can you imagine seeing a Van Gogh painting sitting right off the freeway on your morning commute or aerial ride? One field in Egan, Minnesota got exactly this when 64-year-old artist Stan Herd transformed it into Van Gogh’s 1889 “Olive Trees.” Herd has been doing these types of artworks or ‘earthworks’ since 1981.
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