In 2017, Scotland spent 6 month of research and $162,972 to create a new slogan that would boost tourism. They came up with ‘Welcome to Scotland’. This is a great example of why it’s important to hire a professional.
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention for the most amount of time. The Google Creative Lab ran the experiment using 16 different videos with variations on pacing, sound and other factors, including whether vertical video was important. Those
We are very excited to announce, we won Silver in the MUSE International Creative Awards for the UCCS College of Business invitation we designed. ABOUT INTERNATIONAL AWARDS ASSOCIATES MUSE DESIGN AWARDS IS AN IAA COMPETITION International Awards Associates (IAA) is a group of industry innovators, creators, designers and communications professionals, deeply committed to moving
While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo. But a brand is so much more than a logo. A brand is the accumulation of all the experiences, impressions and knowledge a person has
Judging has been completed for the 24th Annual Communicator Awards, and we were excited to learn that our submission for an invitation we created for UCCS was selected as Communicator Award of Excellence winner by the Academy of Interactive and Visual Arts! Thank you to UCCS for choosing to work with us on the project.
Below is a perfect example of why you shouldn’t grab a random image from Google to use as stock images for your branding. Leave a comment when you see it… Using stock images can have it’s advantages when it comes to building an asset library for your branding and marketing. This assumes, however, that you
In their day these ads were ordinary, but are politically incorrect today and could never make it to print. But, given the shock value, they are entertaining.