The Power of Color: Emotions and Experience
This demonstrates the power that color has in our everyday lives. This is especially true with non-durable consumer goods, like foods, snacks, OTC medications, and other retail products.
Where does vibrant coloring come from? You might be surprised
Products that you use every day, like crayons or lipstick, offer a big spectrum of beautiful and vivid colors. But have you stopped to think about how the colors are…
How well do you see colors?
When it comes to perceiving wavelengths of color, our eyes see the fewest shades in the blue range. Try this quick exercise to find out how you do. Try the…