NOT a good use of money In 2017, Scotland spent 6 month of research and $162,972 to create a new slogan that would boost tourism. They came up with ‘Welcome to Scotland’. This is a great example of why it’s important to hire a professional. Please Share This Share this content Opens in a new window Opens in a new window Opens in a new window You Might Also Like Why Video Marketing is Essential for Your Business June 12, 2023 Crystal Peak wins UpCity award for third consecutive year April 28, 2023 Four Reasons You Should Work With A Design & Marketing Firm January 3, 2023