Crystal Peak Design

Why Brands That Want Product Success Hire Crystal Peak as a Packaging Partner

Lourn Eidal — Fri, 28 Aug 2026 17:41:51 +0000

Choosing the right packaging partner is one of the most important decisions a brand makes.

Packaging is the first physical interaction most customers have with your product. It influences perception, purchase decisions, and long-term loyalty.

Crystal Peak Design has earned its reputation as product packaging experts through more than 40 years of focused work with manufacturers and consumer brands. We are not a general design studio that occasionally does packaging. Packaging is a core specialty, supported by deep experience in branding, marketing strategy, and production.

Clients choose us because we deliver:

Strategic design that balances shelf impact, brand storytelling, and practical production needs
Expertise across packaging formats including labels, shrink sleeves, flexible pouches, folding cartons, corrugated boxes, and P.O.P. displays
Knowledge of the unique requirements of CPG categories such as supplements, health and beauty, food and beverage, and more
The ability to manage the full process from concept through print-ready files and production support
Integrated marketing services so packaging works seamlessly with the rest of your brand communication

Located in Colorado Springs and serving clients regionally, nationally, and internationally, we combine local responsiveness with broad experience. Our work has supported product launches, brand refreshes, and long-term packaging programs for companies that needed results, not just pretty designs.

Crystal Peak has decades of experience producing product packaging, especially retail product packaging with a particular expertise in consumer packaged goods (CPG). Examples include retail food & beverage, health and beauty, clothing, automotive accessories and pharma/supplements.

If you want your product to succeed in a competitive market, the packaging cannot be an afterthought or a DIY project. It needs experienced professionals who understand what makes packaging perform.

Brands that take product success seriously hire Crystal Peak Design. Contact us to discuss your next packaging project and see how the right design partner can help your product stand out and sell.

The post Why Brands That Want Product Success Hire Crystal Peak as a Packaging Partner appeared first on Crystal Peak Design.

How Professional Product Packaging and Marketing Drive Sales

Lourn Eidal — Thu, 20 Aug 2026 19:09:10 +0000

When we speak of product packaging and marketing plans, many companies treat packaging as a final production step and marketing as a separate campaign. That approach leaves money on the table. The most successful products treat packaging as a core part of the marketing strategy from day one.

Product packaging and marketing

Product packaging and marketing should reinforce the same message. When the box, label, or pouch looks and feels like the brand promise, customers experience consistency from first click or shelf glance all the way through unboxing. That consistency builds trust and encourages repeat purchases.

At Crystal Peak Design, we specialize in this integrated approach. As product packaging experts with full-service marketing capabilities, we help brands align packaging design, brand identity, marketing collateral, and promotional strategy into one cohesive system.

Our process for packaging design typically includes:

Understanding your target customer and competitive landscape
Developing packaging that stands out while clearly communicating benefits
Creating supporting marketing materials that extend the same visual language
Advising on materials, finishes, and production methods that fit your budget and goals

Whether you are launching a new product or refreshing an existing line, the combination of strong brand packaging design and strategic marketing produces better results than either element alone.

Brands that try to cut corners on packaging or treat it as an afterthought often struggle with low conversion rates, weak brand perception, and higher customer acquisition costs. The opposite is also true: thoughtful packaging backed by smart marketing becomes a powerful sales engine.

If your goal is a successful product, partner with a team that understands both sides of the equation. Crystal Peak Design has helped companies create packaging and marketing systems that perform for decades. We would be happy to join your team to assist you with your packaging, marketing, and branding needs.

Let’s talk about how we can do the same for your brand. Contact us today about your project.

The post How Professional Product Packaging and Marketing Drive Sales appeared first on Crystal Peak Design.

Product Packaging Design That Sells:

CpD — Tue, 04 Aug 2026 18:23:18 +0000

Why Expert Packaging Is Essential for Product Success

In today’s crowded retail and e-commerce landscape, great products fail every day for one simple reason: weak packaging design. Consumers make split-second decisions based on what they see on the shelf or screen. If your packaging doesn’t instantly communicate quality, value, and brand personality, the sale goes to a competitor.

This is where professional product packaging design becomes a competitive advantage rather than a cost.

Crystal Peak Design has specialized in retail product packaging and packaging design for more than 40 years. We help manufacturers and brands create packaging that protects the product, tells a clear brand story, and drives purchase decisions. Our work spans food and beverage, health and beauty, pharmaceuticals and supplements, clothing, automotive accessories, and more types of consumer packaged goods.

We design and produce labels, shrink sleeves, pouches, folding cartons, corrugated boxes, tags, and point-of-purchase displays. Every project is approached with both creative strategy and practical production knowledge so the final package looks exceptional and performs in the real world.

If you want your product to succeed, average packaging is not enough. You need experienced packaging designers who understand both aesthetics and retail reality. Crystal Peak Design brings decades of proven results, print expertise, and full marketing support to every project. View examples of our past work here.

Effective packaging does three critical jobs at once:

Attracts attention on crowded shelves or online listings
Communicates product benefits and brand values in seconds
Builds trust through professional design and quality materials

Ready to give your product the packaging advantage it needs? Contact Crystal Peak Design today and let’s create packaging that sells.

The post Product Packaging Design That Sells: appeared first on Crystal Peak Design.

Celebrating 250: 4th of July 2026 – Weekend Events

Lourn Eidal — Wed, 24 Jun 2026 22:19:08 +0000

We hope you enjoy this Independence Day weekend with family and friends. Our office will closed on July 3rd, 2026 and will reopen Monday, July 6th, 2025 at 8:30 a.m.

Upcoming Weekend Events in the Pikes Peak Region:

Family Fourth

Rock Ledge Ranch | Sat. July 4
3105 Gateway Rd., Colo. Spgs. • Cost: Free - $13

Bring your family and celebrate the Fourth of July Rock Ledge style! Experience what life in a Civil War encampment would have been like and enjoy some watermelon. Join the kids’ patriotic parade, tour the historic homes, play festival games, and witness historic speeches and live music. Refresh yourselves with old-fashioned soda and popcorn from the Pop Shed and grab a souvenir from the General Store.

For more July 4th events happening in the Pikes Peak Region, visit the Colorado Springs Visitor Center website:

The post Celebrating 250: 4th of July 2026 – Weekend Events appeared first on Crystal Peak Design.

Memorial Day 2026 – Weekend Events

Lourn Eidal — Fri, 15 May 2026 22:49:04 +0000

Our office will be closed Monday, May 25th and will reopen Tuesday, May 26th at 8:30 am.

We hope you all have a wonderful extended weekend with your family and friends.

Below are some activities in our area that you might enjoy:

17th Annual Meadowgrass Music Festival

La Foret Conference & Retreat Center | 6145 Shoup Road, Colorado Spgs. | May 22-24, 2026 • Cost: Varies

MeadowGrass Music Festival is the premier music festival to kick off summer in the Pikes Peak Region. Always held over Friday, Saturday and Sunday of Memorial Day Weekend, MeadowGrass is known for attracting up-and-coming talent from the region and the world. Besides the amazing musicians, we have activities for kids (12 and under get in free with a paid adult), workshops, yoga, late-night shows, a ropes course and an archery range.

50th Anniversary Territory Days

Old Colorado City | May 23-25, 2026 W. Colorado Ave., Colorado Spgs. • Cost: Free

For 50 years, Territory Days has been Colorado's largest street fair. Shop hundreds of unique vendors with handcrafts from around the world. Enjoy great food, dozens of educational displays, patriotic tributes and live music from 25 bands on three stages. And best of all, admission is FREE! Mark your calendars, plan to bring the whole family and celebrate the spirit of Colorado's 1st Territorial Capital!

8th Annual Angel Run

Red Leg Brewing | May 25, 2026 | 2323 Garden of the Gods Rd, Colorado Spgs. • Cost: Varies

For families of the fallen, every day is Memorial Day. Everyone is invited to commemorate Memorial Day by participating in the Angel Run. There is a 5K or 10 K, and a virtual event for out-of-area supporters! Both routes will take you in front of the beautiful Garden of the Gods Park. The event is held at Red Leg Brewing Company, where music, food, and drinks will be available for purchase.

For more Memorial Day events in the Pikes Peak Region, visit the Colorado Springs Visitor Center website:

The post Memorial Day 2026 – Weekend Events appeared first on Crystal Peak Design.

Crystal Peak 40: Beyond the Horizon—Legacy and Innovation

Lourn Eidal — Thu, 02 Apr 2026 20:51:06 +0000

Crystal Peak entered its fourth decade with measured optimism and a legacy of offering clients a varied palette of creative problem solving.

Expansion of public sector work bolstered their capabilities, and its private sector clients continued to evolve.

Through Public Information projects, Crystal Peak maintains certifications as a Woman-Owned Small Business (WOSB), and a Disadvantaged Business Enterprise (DBE).

They are also MWBE and ESB certified, and have worked on projects for state-, county-, and city-level governments. To increase Crystal Peak’s desirability for decision makers, Susanne earned a FAA Remote Pilot certificate for drone imaging services.

As a result, Crystal Peak now has the expertise and equipment to deliver 6K resolution video and high-resolution imaging for any application via aerial drone. FAA Licensed pilot Susanne Arens can shoot photos and video from perspectives unreachable to the average person. The results will surprise and delight you.

Crystal Peak was honored in 2021 by the Colorado Springs Business Journal with a ‘Best In Business’ gold award in the Advertising, Marketing & PR Firm category.

They also received awards from UpCity for Best Video Production, Local Excellence in Colorado Springs, and Best of Colorado.

For 40 years, the entire Crystal Peak team, past and present, has been passionate about providing clients a final product that solves problems. They have established a history of offering highly creative, original ideas that meet or exceed the goals of any project. Budget and time constraints are important, yet they never sacrifice creative solutions.

The relationships formed with a multitude of clients and vendors have been a cornerstone for their success. Crystal Peak has been truly privileged to serve their community and all their creative partners around the world since 1986.

6854 Oak Valley Drive,
Colorado Springs

719-593-9112 Office
719-592-0931 Fax

info@CrystalPeak.com

The post Crystal Peak 40: Beyond the Horizon—Legacy and Innovation appeared first on Crystal Peak Design.

Crystal Peak 40: Peak Performance—An Award-Winning Era

Lourn Eidal — Tue, 31 Mar 2026 14:34:31 +0000

The dawn of the twenty-first century introduced new design, marketing and advertising needs, and Crystal Peak continued to adapt to these changes.

Some staff moved on and were replaced by other talented team members. Their clientele shifted towards the inclusion of public sector relationships, like area school districts and the Colorado education sector, area military bases, municipal Chambers of Commerce and tourism organizations, DOD contractors and aerospace contractors. Additional markets included real estate agents, sports, entertainment, and dental specialties.

Susanne Arens also made ‘giving back’ a strong component of the Crystal Peak company culture.

Crystal Peak formed partnerships with many community charities and non-profit organizations during this decade. They have been proud to offer in-kind services or sponsorships to the American Heart Association, CASA, Peak Vista Community Health, Greccio Housing, the Space Foundation and National Mill Dog Rescue, and others.

As Crystal Peak evolved and gained a sterling reputation throughout the region, they became a trusted source for fuller branding services, marketing strategies and campaigns, videography and video editing, media buys and the introduction of online advertising and social media marketing.

They continued earning awards during the years, such as the Summit International Award, the Hermes Creative Award and the Communicator Award.

After the 2008-2010 global financial crisis, Susanne decided to take the intial steps into an expanding territory.

In 2014 and 2015, Crystal Peak began offering Public Information/Public Relations services to public sector entities, such as CDOT, Colorado municipalities and heavy civil construction contractors.

This bold action presented new opportunities, eventually forming more long term relationships with satisfied clients.

Continue to Part 4
Beyond the Horizon: Legacy and Innovation

6854 Oak Valley Drive,
Colorado Springs

719-593-9112 Office
719-592-0931 Fax

info@CrystalPeak.com

The post Crystal Peak 40: Peak Performance—An Award-Winning Era appeared first on Crystal Peak Design.

Crystal Peak 40: Climbing Upwards—Diversifying the Agency’s Craft

Lourn Eidal — Fri, 20 Mar 2026 16:25:29 +0000

The mid-90s was a time of growth for Crystal Peak Design.

Their client list was expanding through Colorado and across the U.S., and the number of new projects was booming. Owner Susanne Arens saw the need to bring on more help. Bolstered with the addition of a new junior graphic designer and a print coordinator/specialist, they met the demands of their clientele. Remarkably, some of the client relationships Crystal Peak formed in these years lasted into the 2020s.

Crystal Peak's second logo (1990s)

Crystal Peak's third logo (1990s)

Crystal Peak's fourth logo (2001)

Packaging and labeling orders were at an all-time high during these years, but Crystal Peak recognized a need to diversify its client base.

The markets they tapped into include financial institutions, healthcare, hospitality and restaurants, engineering and manufacturing, pet retail, and education. During the late 90s and early 2000s, they entered the world of web site design and development based primarily in HTML. Also, there was an increase of projects that were purely digital, and not necessarily for print or traditional media.

Crystal Peak was honored with the first of many awards for their work, including the MAME Award, the Addy regional award, and the Print Imaging Association Award.

As Crystal Peak handled a more diverse array of projects and time expectations sped up, they invested in more powerful work stations and support equipment. Some examples of this are the Apple iMac G3 and G4, full color printers for proofing, and ZIP and JAZ drives for file storage and transfer.

Crystal Peak also formed relationships with more vendors such as commercial printers, typesetters, writers, photographers, web programmers and web hosts. More staff, including designers, web programmers, sales reps and admin, joined the in-house team through this decade.

Continue to Part 3
Peak Performance: An Award-Winning Era

6854 Oak Valley Drive,
Colorado Springs

719-593-9112 Office
719-592-0931 Fax

info@CrystalPeak.com

The post Crystal Peak 40: Climbing Upwards—Diversifying the Agency’s Craft appeared first on Crystal Peak Design.

Crystal Peak 40: Scaling the Foothills—The Founding Vision

Lourn Eidal — Fri, 13 Mar 2026 15:07:19 +0000

In 1986, Crystal Peak Design was founded by Susanne Arens.

During the early days of the business, Susanne was busy with freelance projects for an array of local clients. These involved traditional graphic design, illustration, darkroom film processing and pre-press techniques. She produced signs, banners, logos, business cards and stationery, busines forms and other print ads and collateral.

In the 1990s, Susanne struck up business partnerships that opened the door to projects for labels, packaging design and flexographic printing.

Most of this work was geared towards nutritional supplements, along with other consumer packaged goods. Based on the increase of work, Susanne hired her first employees, an administrative assistant and a junior graphic designer.

During the early 90s, Crystal Peak entered the digital age of design by acquiring its first desktop computer — a Commodore Amiga.

With this new resource, Susanne could provide typesetting services and more advanced art generation and pre-press processes. As time went on and needs expanded, she invested in an Apple Macintosh Quadra.

Original photo by Kaiiv (de.wikipedia), Editing by Pixel8 – http://de.wikipedia.org/wiki/Datei:Amiga_1000_PAL.jpg

Continue to Part 2
Climbing Upwards: Diversifying the Agency’s Craft

6854 Oak Valley Drive,
Colorado Springs

719-593-9112 Office
719-592-0931 Fax

info@CrystalPeak.com

The post Crystal Peak 40: Scaling the Foothills—The Founding Vision appeared first on Crystal Peak Design.

First Impressions Matter — Strategy Makes Them Last

Lourn Eidal — Fri, 13 Feb 2026 17:41:54 +0000

First impressions are everything, but lasting impact is built on strategy.

Whether you’re a startup finding your footing or an established brand looking for a modern evolution, navigating the world of creative services can feel like trekking up Pikes Peak without a map.

At Crystal Peak Design, we don’t just “make things look pretty.” We build visual systems that drive growth. For our newer partners, here is a look at how we can help you scale:

Ready to start the climb towards success? Let’s chat about your goals.

The post First Impressions Matter — Strategy Makes Them Last appeared first on Crystal Peak Design.

Crystal Peak Design

Why Brands That Want Product Success Hire Crystal Peak as a Packaging Partner

Choosing the right packaging partner is one of the most important decisions a brand makes.

Clients choose us because we deliver:

How Professional Product Packaging and Marketing Drive Sales

Product packaging and marketing

Our process for packaging design typically includes:

Let’s talk about how we can do the same for your brand. Contact us today about your project.

Product Packaging Design That Sells:

Why Expert Packaging Is Essential for Product Success

Effective packaging does three critical jobs at once:

Celebrating 250: 4th of July 2026 – Weekend Events

Upcoming Weekend Events in the Pikes Peak Region:

For more July 4th events happening in the Pikes Peak Region, visit the Colorado Springs Visitor Center website:

Memorial Day 2026 – Weekend Events

We hope you all have a wonderful extended weekend with your family and friends.

For more Memorial Day events in the Pikes Peak Region, visit the Colorado Springs Visitor Center website:

Crystal Peak 40: Beyond the Horizon—Legacy and Innovation

Crystal Peak entered its fourth decade with measured optimism and a legacy of offering clients a varied palette of creative problem solving.

Through Public Information projects, Crystal Peak maintains certifications as a Woman-Owned Small Business (WOSB), and a Disadvantaged Business Enterprise (DBE).

Crystal Peak was honored in 2021 by the Colorado Springs Business Journal with a ‘Best In Business’ gold award in the Advertising, Marketing & PR Firm category.

The relationships formed with a multitude of clients and vendors have been a cornerstone for their success. Crystal Peak has been truly privileged to serve their community and all their creative partners around the world since 1986.

Crystal Peak 40: Peak Performance—An Award-Winning Era

The dawn of the twenty-first century introduced new design, marketing and advertising needs, and Crystal Peak continued to adapt to these changes.

Susanne Arens also made ‘giving back’ a strong component of the Crystal Peak company culture.

They continued earning awards during the years, such as the Summit International Award, the Hermes Creative Award and the Communicator Award.

In 2014 and 2015, Crystal Peak began offering Public Information/Public Relations services to public sector entities, such as CDOT, Colorado municipalities and heavy civil construction contractors.

Continue to Part 4 Beyond the Horizon: Legacy and Innovation

Crystal Peak 40: Climbing Upwards—Diversifying the Agency’s Craft

The mid-90s was a time of growth for Crystal Peak Design.

Packaging and labeling orders were at an all-time high during these years, but Crystal Peak recognized a need to diversify its client base.

Crystal Peak was honored with the first of many awards for their work, including the MAME Award, the Addy regional award, and the Print Imaging Association Award.

Continue to Part 3 Peak Performance: An Award-Winning Era

Crystal Peak 40: Scaling the Foothills—The Founding Vision

In 1986, Crystal Peak Design was founded by Susanne Arens.

In the 1990s, Susanne struck up business partnerships that opened the door to projects for labels, packaging design and flexographic printing.

During the early 90s, Crystal Peak entered the digital age of design by acquiring its first desktop computer — a Commodore Amiga.

Continue to Part 2 Climbing Upwards: Diversifying the Agency’s Craft

First Impressions Matter — Strategy Makes Them Last

First impressions are everything, but lasting impact is built on strategy.

Ready to start the climb towards success? Let’s chat about your goals.

Continue to Part 4
Beyond the Horizon: Legacy and Innovation

Continue to Part 3
Peak Performance: An Award-Winning Era

Continue to Part 2
Climbing Upwards: Diversifying the Agency’s Craft