Over the decades, our print brokering team has gained experience and formed relationships with an array of print, bindery, paper/substrate and specialty technique sources.

The range of products we can provide is extensive, including:

• Marketing materials (brochures, flyers, folders, booklets, catalogs, stationery sets)

• Direct mailers and postcards

• Publications (magazines, books)

• Signs, banners and posters

• Labels, stickers, decals and tape

• Boxes, bags and pouches

• Invitation sets

• Apparel

• Promotional items

• Vehicle wraps

• Office forms, calendars, pads, badges and stamps

• Trade show supplies

… and just about anything else you can think of!

Crystal Peak can collaborate with you on your project and offer services including:

• Offset printing

• Digital printing

• Flexographic printing

• Rotogravure printing

• Letterpress printing

• Screen printing

• Large format printing

• Trimming and die-cutting

• Scoring, perforating and folding

• Gluing

• Saddle-stitch binding

• Spiral binding

• Wire-O binding

• Perfect binding

• Case binding

• Foiling (hot stamp and cold)

• Embossing and debossing

• Coating and laminating

• Consecutive numbering

• Variable data imprinting

A good commercial printing broker will discuss a project with you, draft a list of specifications, and then go to work finding the best equipped and most economical vendors. Some printers will specialize in offset printing, digital printing, large-format printing, or even letterpress. Then, it’s important to find several vendors specializing in the specific kinds of work you need, distribute the project specifications, solicit pricing, and vet the vendors to create a team that will make the job happen on budget and on time.

The broker should be able to provide not only pricing but also samples and relevant technical info from the vendors to justify one choice over another. A printing broker’s long history of working with various commercial printing suppliers is their greatest asset at this point.

Contact us today to find out how our print brokering team can help you!

The post Save Money and Time with Print Brokering from Crystal Peak appeared first on Crystal Peak Design.

Promotional items show their value through the phenomenon of repeated impressions.

If you give a customer a great item imprinted with your brand, they’ll hang on to it. The more people see it or use it, they are exposed to your brand again and again. The sheer number of impressions made by custom promo products can rival other forms of advertising for increasing brand recognition.

Crystal Peak can help you with your custom promo products needs in categories like:

• Awards and Recognition
• Home and Housewares
• Business, Desktop, and Office
• Apparel, Caps, and Hats
• Drinkware
• Badges, Buttons, Magnets, and Stickers
• Backpacks, Bags, and Totes
• Fitness, Health, and Safety
• Computer Accessories
• Automotive Accessories
• Games and Novelties

• Writing Instruments
• Electronics
• Food and Edibles
• Luggage and Travel
• Tools
• Diaries, Journals, and Notepads
• Jewelry
• Clocks and Watches
• Pocket and Purse Accessories
• Calendars

Contact us today to find out more!

The post Boost Sales with Custom Promo Products from Crystal Peak appeared first on Crystal Peak Design.

Graphic design is all around us; it influences our daily lives in countless ways.

Its significance is particularly evident in advertising and branding, whether it’s applied to packaging, billboards, or web sites. The impact and power of graphic design are inescapable.

Any scale of project can benefit from a cohesive design, whether a wedding invitation or a corporation’s brand identity system. It could be applied to a website favicon or the digital and physical content of a best-selling book. It could fit any purpose, whether commercial, educational, political, or cultural.

Crystal Peak Design provides over 70 years of combined design experience and associated disciplines. We are based in Colorado Springs, but have worked with clients nationwide and have even added award-winning international projects to our resume as well.

The post Let’s make your ideas pop with graphic design from Crystal Peak appeared first on Crystal Peak Design.

> PRINT BROKERING

Over the decades, our team has gained experience and formed relationships with an array of print, bindery, paper/substrate and specialty technique sources.

Crystal Peak can collaborate with you on your project and offer services including:

•  Offset printing
• Digital printing
• Flexographic printing
• Rotogravure printing
• Screen printing
• Large format printing
• Trimming and die-cutting
• Scoring, perforating and folding
• Saddle-stitch binding

• Spiral binding
• Perfect binding
• Case binding
• Foiling (hot stamp and cold)
• Embossing and debossing
• Coating and laminating
• Consecutive numbering
• Variable data imprinting

The range of products we can provide is extensive, including:

• Marketing materials (brochures, flyers, folders, booklets, catalogs, stationery sets)
• Direct mailers and postcards
• Publications (magazines, books)
• Signs, banners and posters
• Labels, stickers, decals and tape
• Boxes, bags and pouches

• Invitation sets
• Apparel
• Promotional items
• Vehicle wraps
• Office forms, calendars, pads, badges and stamps
• Trade show supplies

… and just about anything else you can think of!

Print Materials Tip:

An important thing to remember:  artwork that looks bright and brilliant on a screen may not look that way when it is printed. Consult with your designer, print broker or print shop about ‘color shifting.’

Effective marketing collateral does more than just look good—it reinforces your core brand message while delivering vital product details to your audience. At Crystal Peak Design, a premier marketing firm in Colorado Springs, we specialize in creating high-impact, award-winning campaigns designed to drive real results.

Our team leverages a comprehensive range of marketing tools to elevate your brand, including:

• Print Media: Direct mail, brochures, and print advertisements.

• Large Format: Eye-catching outdoor boards and signage.

Contact us today to find out how our print brokering services can help you!

The post Crystal Peak: Get to know us (again) – Print Brokering appeared first on Crystal Peak Design.

> CUSTOM PROMOTIONAL ITEMS

Promotional items show their value through the phenomenon of repeated impressions.

If you give a customer a great item imprinted with your brand, they’ll hang on to it. The more people see it or use it, they are exposed to your brand again and again. The sheer number of impressions can rival other forms of advertising for increasing brand recognition.

Crystal Peak can help you with your promotional item needs in product categories like:

• Awards and Recognition
• Home and Housewares
• Business, Desktop, and Office
• Apparel, Caps, and Hats
• Drinkware
• Badges, Buttons, Magnets, and Stickers
• Backpacks, Bags, and Totes
• Fitness, Health, and Safety
• Computer Accessories
• Automotive Accessories
• Games and Novelties

• Writing Instruments
• Electronics
• Food and Edibles
• Luggage and Travel
• Tools
• Diaries, Journals, and Notepads
• Jewelry
• Clocks and Watches
• Pocket and Purse Accessories
• Calendars

Contact us today to find out more!

The post Crystal Peak: Get to know us (again) – Promotional Items appeared first on Crystal Peak Design.

There is no denying that the number of free resources available for creating marketing materials has boomed in the last decade. Gone are the days of hand-creating mockups, it is all created digitally now.

From photography to design to video creation, there are many, many tools at the fingertips of anyone with a computer and high-speed Internet (or a smartphone!). But this begs the question: with all of these free design and marketing resources available, should business owners still hire a design and advertising agency for their marketing needs?

Short answer? Yes! But let’s dive into some reasons why.

1. Let the professionals do what they’re trained to do

There is a famous cartoon that shows a business owner exclaiming to a designer, “It only took you ten minutes to create that! Why does it cost so much?!”

To which the designed replied, “I earned a degree and have worked for over a decade so that this only takes ten minutes.”

Sure, you can create lots of marketing products yourself. But why not let those who are trained in graphic design and advertising do all of the heavy lifting? In the end, they will create a product that is not only pleasing to the eye, but is also practical and effective for reaching customers. This combination is hard to achieve if you’re not familiar with design and marketing concepts.

2. Your time is valuable

Part of the reason you do what you do is because you’re good at it, right? Your time is valuable. Never underappreciate that fact!

While it’s great to learn new skills, it’s always important to do a cost-benefit analysis when a decision affects your business. Does it really make financial sense to try to make marketing materials yourself (which will likely end up being subpar)? Is it truly a good use of your time to focus on advertising your marketing materials yourself?

Or is your time better spent on the most important business functions that will allow your company to continue to grow and thrive? Delegation is a sign of a great leader.

3. Marketing and advertising trends are constantly changing (are you keeping up with the latest?)

It’s important to understand where your customers spend time and how you can reach them. If you think you’re going to reach a younger demographic of new customers by taking out an ad in the local paper, you’re going to be disappointed with the results (and your wallet will be a bit lighter).

Keeping up with the latest trends in marketing and advertising can be challenging. And it can require a lot of time. Don’t waste yours! Instead, allow the professionals at a design firm to update you on what they see happening in the industry. They can guide you into what will best serve your business and your goals.

4. Cost savings and relationship management

If you don’t know what you’re doing when it comes to marketing and advertising, chances are, you’ll end up wasting your money.

Though working with a design and advertising firm may cost money upfront, there are long-term benefits. One is saving you money you might have otherwise wasted by making silly mistakes. Another is the relationships that firms already have with printers, advertisers and other organizations. They’ll expedite the process of getting your marketing materials created, know which printing company is setup to run your particular project most cost effectively, and they can sometimes get exclusive discounts!

It may be tempting to “draw something up” on your own. But working with free tools always come at a cost. Don’t let your business pay for it! Instead, work with professionals who will ensure you get the most out of your dollar. To set up a call with the Crystal Peak Design team today, reach out to info@crystalpeak.com.

The post With so many free resources available, should I still work with an advertising firm? appeared first on Crystal Peak Design.

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