There are many ways to convey what your business does, who you serve and what problems you solve for customers. From online advertising to TV ads to printed materials, there is no shortage of opportunities to present your business to the world.
However, there are different situations where different materials would better serve potential customers. In this article, we’ll discuss the brochure and why you may want to consider using them as part of your marketing strategy.
What is a brochure?
A brochure is a paper document, usually containing information related to advertising, that can be folded into several different forms. They are typically used to introduce prospective customers to the benefits of the goods or services of a business. Often brochures include images, color printing, pricing, offers and, of course, contact information for the business.
Because they are often made of paper, they are easy for customers to keep with them and review at a later time. They can be mass-produced and handed out in a variety of situations. Sometimes, marketing brochures are created and available online in a PDF format — expanding its distribution.
Where can brochures be used?
Because a brochure is a piece of marketing collateral, there are many different places where it can appear. For example, grocery stores will sometimes include them in the newspaper, highlighting their offers for the week. Painting companies may pay to have their brochures distributed via mail, informing customers of their services at the beginning of the summer. Brochures often appear at trade shows and conferences, giving attendees the chance to digest the information about a business after the hustle of the event has ended. These pieces of marketing material can also sit in a kiosk outside of a business, in case someone drops by when the business is closed.
What should my brochure look like?
First, it’s important to decide on the format of the brochure: half-fold, tri-fold and accordion fold are just a few of the choices. Then, it’s important to make sure the look and feel of the brochure are aligned with the brand’s identity. This means it includes colors and text that matches the rest of the business and the brand’s logo. In addition to these elements, including images may be helpful, depending on the nature of your business. It should also include pertinent information that clearly communicates how your business can bring value to the customer. Finally, and perhaps most importantly, it should include information on how customers can contact you as well as your hours or availability.
Can I design a brochure on my own?
There are many free tools available to help business owners design their own brochures. But the question you need to ask yourself is: do I really know what I’m doing? Though a brochure is a very simple, but effective advertising tool, it’s easy to make them over-complicated and unclear — two things that are sure to keep new customers away. Instead of wasting time, energy and money on brochures that may get the job done, it’s a much better idea to work with professionals.
At Crystal Peak Design, we can create professional and on-brand brochures that will support your business. With over 37 years of experience in the design and advertising industry, we stand ready to guide you into creating the best brochure for your business needs. Contact us today to find out more.