YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention for the most amount of time. The Google Creative Lab ran the experiment using 16 different videos with variations on pacing, sound and other factors, including whether vertical video was important. Those

While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo. But a brand is so much more than a logo. A brand is the accumulation of all the experiences, impressions and knowledge a person has

Change happens at lightning pace in the design industry and it’s important to keep up to speed with what’s happening to stay relevant. Even if you’re not one to follow trends, as a designer, it’s good to be aware of the shifts going on in the industry. As 2017 kicks off, I rounded-up 10 of

A print broker, or print manager, is the liaison between the printing company and the customer, acting as an in-house sales rep for the printing companies they represent. They’re able to assist the customer with defining their printing problems and deliver effective print solutions. And because they work independently of individual printing companies, they’re able to find the customer the