The Power of Color: Emotions and Experience
This demonstrates the power that color has in our everyday lives. This is especially true with non-durable consumer goods, like foods, snacks, OTC medications, and other retail products.
Custom Face Masks Available
Crystal Peak can now offer custom designed face masks with your logo or graphic. Made from 100% polyester and includes two woven, elastic loops for a comfortable, one size that fits all. This cloth masks is designed for everyday use to cover your mouth when out in public. The mask should not be used for any
Trying to Get Your Business Found Online?
During COVID-19 most businesses are now relying on online exposure to reach their audience and continue to make sales. Online platforms are a great way to reach your target audience, but navigating them can be overwhelming and confusing. The goal for Crystal Peak Design’s clients is to ensure they appear in the top search results
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people’s attention for the most amount of time. The Google Creative Lab ran the experiment using 16 different videos with variations on pacing, sound and other factors, including whether vertical video was important. Those
International Award Winner
We are very excited to announce, we won Silver in the MUSE International Creative Awards for the UCCS College of Business invitation we designed. ABOUT INTERNATIONAL AWARDS ASSOCIATES MUSE DESIGN AWARDS IS AN IAA COMPETITION International Awards Associates (IAA) is a group of industry innovators, creators, designers and communications professionals, deeply committed to moving
The Difference Between Your Logo and Your Brand
While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo. But a brand is so much more than a logo. A brand is the accumulation of all the experiences, impressions and knowledge a person has
Business Cards: Your Most Important Piece of Marketing Collateral
With technology constantly evolving and everything seemingly available in digital formats nowadays, you may ask yourself, “Is a business card even relevant anymore?” The answer may surprise you: Yes it is! From the U.S. to Japan, business cards are still a valuable marketing tool. Despite the constant advances in technology, business cards are still often times
The Future is Now: 10 Design Predictions for 2017
Change happens at lightning pace in the design industry and it’s important to keep up to speed with what’s happening to stay relevant. Even if you’re not one to follow trends, as a designer, it’s good to be aware of the shifts going on in the industry. As 2017 kicks off, I rounded-up 10 of
Why are Print Brokers Important for My Business?
A print broker, or print manager, is the liaison between the printing company and the customer, acting as an in-house sales rep for the printing companies they represent. They’re able to assist the customer with defining their printing problems and deliver effective print solutions. And because they work independently of individual printing companies, they’re able to find the customer the
Why is SEO Important for Business Owners?
Why is SEO Important for Business Owners? Search Engine Optimization (SEO) is the process which affects visibility of a website or web page in a search engine’s unpaid (organic) results. These natural results populate at the top of the page when using a search engine like Google, Yahoo! or Bing, which includes keywords or adwords