Billboard advertising may not be the first marketing strategy you would consider. But depending on your product or service, it could be a highly effective way to promote your business and boost your brand.
We understand that getting a billboard can be stressful and confusing. You would need to research, scout the available locations, negotiate prices, and create a bold and impactful image and wording. As an example, here is a unique and creative board we encountered ‘in the wild’.
Colorado Springs Utilities produced this billboard to share a message promoting rebates for customers who install high-efficiency toilets. The angle is about saving resources, but they used a humorous slant. To add a high-impact memorable quality, they incorporated a BIG stack of toilet paper that pokes above the top of the board and down to the ground! The use of art extensions and a pole wrap creates a ‘wow’ factor for the audience who encounters it.
Key things to remember for effective outdoor billboard ads:
Keep it simple
Keep contrast in the design
Use a memorable design
Don’t forget extensions and 3-D embellishments!
Use the environment around the board to your advantage
If you’re not sure if outdoor advertising will work for you, or if you need help with messaging or imagery on a billboard, give us a call today.
A few examples of billboards we have developed:
