Design is thinking made visual.Saul Bass
Visual communication—that’s what graphic design is.
This type of the communication can be physical or virtual, and may include images, words, or graphic forms. Its impact can take place instantly or over several decades. Any scale of project can benefit, from the design of a single business card to a national corporation’s identity system, or from a company’s website favicon to the massive and networked digital and physical content of an world-renowned magazine. It could fit any purpose, whether commercial, political, educational, or cultural.
For over a century, designers have arranged type, form, and images on advertisements, posters, packaging, and other printed materials, as well as graphics for newspapers and magazines and information visualizations. Motion graphics are equally crafted, meant to be viewed in a fixed time span, such as opening credits of a movie, or an online video.
The graphic design of books and magazines has a long history. Whether hard copy or online, these are objects that are meant to be enjoyed over time, and the reader can control the pace and sequence of the experience. Book content is usually created before the design, where as for magazines, the design is an ‘architecture’ that anticipates text and visuals that have yet to created.
Designers can also produce systems meant to be encountered through time, but aren’t limited to making objects. Wayfinding, a form of environmental graphics, refers to branding and signage installed on and throughout buildings. They can also create interactive designs where content is fluid, perhaps changing minute to minute, as well as interfaces that help users navigate through complex digital experiences. This graphic design work differentiates itself by adding another element: responding to the actions of the viewer. Editorial design for web and mobile is the most tangible example of content-driven work in this area, including publication websites, mobile apps, and blogs.
Crystal Peak Design has over 60 years of combined experience in graphic design. We have produced visual solutions for a wide array of projects, tangible or virtual, for a full spectrum of clients. We love solving the puzzles of visual communication.