NOT a good use of money
In 2017, Scotland spent 6 month of research and $162,972 to create a new slogan that would boost tourism. They came up with 'Welcome to Scotland'. This is a great…
Google Ran Secret Video Ad Experiments and Here’s What It Found
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people's attention for the most amount of…
International Award Winner
We are very excited to announce that we won the Silver award from the MUSE International Creative Awards for the invitation we designed for UCCS College of Business. …
The Difference Between Your Logo and Your Brand
While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo.…
International Award Winner
Judging has been completed for the 24th Annual Communicator Awards, and we were excited to learn that our submission for an invitation we created for UCCS was selected as Communicator…
Epic Fail.
Below is a perfect example of why you shouldn't grab a random image from Google to use as stock images for your branding. Using stock images can have it's advantages…
Speechless.
Vintage Ads That Couldn’t Be Released Today
Marketing and advertising are powerful forces that have shaped our attitudes and behavior since the early 1800s when this content started appearing in newspapers, and then the early 1940s when…