These days, it seems like everyone is doing their own marketing. Social media seemed to democratize the marketing industry, making it easy for anyone to advertise their business. Yet, social…
The holidays are here! No matter what you choose to celebrate (or not) many people feel very festive during this time of the year. Most businesses approach the holidays with…
by Lourn Eidal \ Marketing and advertising are powerful forces that have shaped our attitudes and behavior since the early 1800s when this content started appearing in newspapers, and then…
YouTube ran a series of secret ad tests to help brands get a sense of what works in digital video and what grabs people's attention for the most amount of…
National retailer Lord & Taylor has agreed to settle charges brought by the Federal Trade Commission that it allegedly deceived customers by paying for advertisements on fashion blogs and the…
How do you determine which Social Media platform to use? First you need to figure out who your demographic are and which platforms they use. The Infographic below breaks down…