Should I work with a graphic designer for my next event?

By Alexis Miller

You’ve got a big — no, huge — event that you’re planning for your organization. It’s the biggest function of your year — one that generates many opportunities for your business. The stakes are high and success is crucial.

With all of this in mind, you may wonder to yourself, Do I really need to hire a graphic designer for this event?

To discover the answer, consider the following questions.

image of an empty banquet hall with tables and chairs arranged for an event and set with glasses napkins and menus

1. Do I really have time to create all of the materials needed for the event?

As a business owner or member of a team at a company, it’s likely planning this event is not your primary job. In addition to making sure it goes off without a hitch, you also need to keep up with your daily responsibilities.  Working on marketing materials that adhere to your theme takes a lot of work. If putting on the event is already enough extra work, then hiring a graphic designer is going to make your job a lot easier. They will remove the burden of creating the marketing materials you need for your event — giving you time to attend to your day job andplanning this function.  

2. Even if you have the time, do you really know what you’re doing?

Though graphic design may seem easy, it’s anything but. Designers spend years learning how to create beautiful designs that not only adhere to the client’s wishes, but appeal to the eye and follow good design practices.  There’s an art to good design. Many of us know what bad design looks like. But it can be hard to distinguish between the two when creating designs ourselves. If you’re not 100% sure you know what you’re doing when creating a design for your event, then its best to leave it to the professionals. That can be anything from brochures to invitations to banners to the actual logo for the event.

Graphic designers will incorporate your vision into a design that will create a cohesive feel for your event. This is a crucial element to advertising and hosting a memorable function.  

3. Are you sure you know what materials you need for your event?  

There are so many elements that make up a great event — from the invitations to the at-event handouts to the advertising materials. As a business owner, you may have a sense of what you need. But why leave any room for doubt?  

Graphic designers can not only create the materials you need for your function, but they can make suggestions that will enhance your event. Their expertise allows you to host a memorable gathering without worrying that you forgot some important element.  

If the stakes are already high, don’t add more to your plate by taking on the design and marketing side of your event. Instead, place trust in a capable design and advertising firm that will help ensure your function is professional and memorable.  

Start planning your next event today by setting up a call with the Crystal Peak Design team today.