Does Pantone’s Color of the Year Affect Your Business?
Every year, Pantone® releases their “Color of the Year” and it sets the tone for the rest of the year in many industries. But does the Pantone Color of the…
Brochures: Do I Need Them for My Business?
There are many ways to convey what your business does, who you serve and what problems you solve for customers. From online advertising to TV ads to printed materials, there…
Artificial Intelligence: The Future of Human Creativity?
by Lourn Eidal \Battle lines have been drawn. The fight between humans and their synthetic offspring promises to be costly and protracted. This conflict’s genesis springs from a virtual world…
Four Reasons You Should Work With A Design & Marketing Firm
These days, it seems like everyone is doing their own marketing. Social media seemed to democratize the marketing industry, making it easy for anyone to advertise their business. Yet, social…
Avoiding Embarrassing Graphic Design Mistakes
by Lourn Eidal \In recent years, technology has advanced and become more affordable that allows businesses to brand their vehicles, buildings and more in colorful imagery. However, graphics and logo…
The Power of Color: Emotions and Experience
This demonstrates the power that color has in our everyday lives. This is especially true with non-durable consumer goods, like foods, snacks, OTC medications, and other retail products.
Why Hiring a Graphic Designer is Essential for Your Brand
As a busy business owner, you may not be entirely focused on having ‘perfect’ graphic design. Today, however, business owners are focusing on building their brand, to establish a successful…