The dawn of the twenty-first century introduced new design, marketing and advertising needs, and Crystal Peak continued to adapt to these changes.
Some staff moved on and were replaced by other talented team members. Their clientele shifted towards the inclusion of public sector relationships, like area school districts and the Colorado education sector, area military bases, municipal Chambers of Commerce and tourism organizations, DOD contractors and aerospace contractors. Additional markets included real estate agents, sports, entertainment, and dental specialties.
Susanne Arens also made ‘giving back’ a strong component of the Crystal Peak company culture.
Crystal Peak formed partnerships with many community charities and non-profit organizations during this decade. They have been proud to offer in-kind services or sponsorships to the American Heart Association, CASA, Peak Vista Community Health, Greccio Housing, the Space Foundation and National Mill Dog Rescue, and others.
As Crystal Peak evolved and gained a sterling reputation throughout the region, they became a trusted source for fuller branding services, marketing strategies and campaigns, videography and video editing, media buys and the introduction of online advertising and social media marketing.
They continued earning awards during the years, such as the Summit International Award, the Hermes Creative Award and the Communicator Award.
After the 2008-2010 global financial crisis, Susanne decided to take the intial steps into an expanding territory.
In 2014 and 2015, Crystal Peak began offering Public Information/Public Relations services to public sector entities, such as CDOT, Colorado municipalities and heavy civil construction contractors.
This bold action presented new opportunities, eventually forming more long term relationships with satisfied clients.
