> BRANDING SERVICES
Since 1986, Crystal Peak has created logos and associated brand assets for businesses in Colorado and across the country. Businesses rely on their logos for creating a positive first impression with their target customers. If a logo is a unique design, it has a potential to sway consumers in numerous ways. For many small organizations, logos are a tool for introducing a business, and its services or products in the market. Logos are also important marketing tools, which marketers know and use to their advantage.
Logo Design Tip:
The best logos – the ones that give the viewer an immediate and clear sense of “you” – are clean and uncluttered. In general, less is more and simplicity is more impactful.
Another part of branding is corporate identity, a further way to display your brand personality and set you apart from your competition. With a corporate identity, a business can make itself distinct through the imagery it presents to the rest of the world, like letterheads, business cards, brochures, and other collateral. It is the tangible expression of a company’s brand—a projection of the culture that is already shown through style of communication and exhibited behavior. It maintains a business’ image.
