Key Holiday Marketing & Advertising Trends for 2023

By Alexis Miller

The holiday season presents a unique opportunity for small businesses to capitalize on increased consumer spending and engagement.

To make the most of this festive time, let’s explore some key holiday marketing and advertising trends that can help small businesses stand out and thrive during this season.

1. Embrace Personalization

In 2023, personalized marketing continues to be a game-changer. Tailoring your marketing messages and offers to match individual customer preferences can significantly boost engagement and conversion rates. Consider utilizing customer data to create personalized emails, product recommendations, and special offers that resonate with each recipient. Remember, a little personal touch goes a long way in helping customers remember to shop with you during the holidays.

2. Leverage Social Commerce

Social media platforms have evolved into powerful sales channels, and this trend is expected to continue during the 2023 holiday season. Small businesses can take advantage of shoppable posts, where users can directly purchase products through social media platforms. Additionally, consider using interactive features like polls, quizzes, and live videos to engage with your audience and drive excitement around your holiday offerings.

3. Video Marketing

Video content remains a dominant force in digital marketing. Create engaging holiday-themed videos to showcase your products or services, share behind-the-scenes glimpses of your business, and even craft heartwarming stories that resonate with the holiday spirit. Videos can be shared on social media, your website, and through email campaigns to capture the attention of your customers.

4. Influencer Collaborations

Influencer marketing has proven to be highly effective in building trust and expanding reach. Partnering with relevant influencers in your niche can help you tap into their engaged audiences and amplify your holiday promotions. Look for influencers who align with your brand values and can authentically promote your products or services.

5. Sustainable and Ethical Messaging

Consumers are increasingly conscious of the environmental and ethical impact of their purchases. Highlight your commitment to sustainability and ethical practices in your holiday marketing campaigns. Whether it’s showcasing eco-friendly packaging, supporting charitable causes, or promoting locally sourced products, these initiatives can resonate strongly with conscious consumers.

6. Omni-Channel Holiday Marketing

Providing a seamless experience across various channels is crucial during the holiday season. Ensure your messaging, branding, and offers are consistent across your website, social media, email, and any other touchpoints. This consistency enhances brand recognition and makes it easier for customers to navigate and complete their purchases.

7. Early Promotions and Extended Sales

In recent years, the holiday shopping season has started earlier and extended beyond the traditional dates. Consider offering early-bird promotions, exclusive discounts, and extended sales periods to capture the attention of shoppers looking for deals throughout the season.

8. Limited-Time Offers and Urgency

Creating a sense of urgency pairs nicely with early promotions and extended sales. Utilize limited-time offers and scarcity tactics to encourage customers to make purchases sooner rather than later. Countdown timers, flash sales, and limited-quantity products can all help create a sense of urgency.

9. User-Generated Content (UGC)

Encourage your customers to share their holiday experiences with your products through user-generated content. This can include photos, videos, and reviews. Sharing UGC on your website and social media not only builds trust but also allows your customers to become brand advocates.

woman in store looking at Christmas stockings and holiday decorations

This winter presents a multitude of opportunities for small businesses to shine through strategic holiday marketing and advertising efforts.

By embracing personalization, leveraging social commerce, utilizing video marketing, collaborating with influencers, emphasizing sustainability, and implementing other trends mentioned above, small businesses can create memorable and impactful holiday campaigns that resonate with their audience and drive success.

If you’d like to strategize your holiday marketing campaigns, we’re happy to help! Get started by contacting us here.