Why Video Marketing is Essential for Your Business

By Alexis Miller

Video marketing has become an essential tool for businesses to connect with their audiences and boost their online presence. In today’s fast-paced digital world, video content can help businesses stand out and capture their target audience’s attention.

woman shooting social media video with smart phone

Here are some reasons why video marketing is essential for your business:

  1. Video boosts engagement

    According to a study by HubSpot, 54% of consumers prefer to see video content from brands they support. Additionally, videos can increase engagement rates on social media platforms by up to 1200%. By incorporating video content into your marketing strategy, you can increase engagement with your target audience, build brand awareness and drive traffic to your website.
  2. Video is highly shareable

    Videos are highly shareable on social media platforms, making them an effective tool for reaching new audiences. In fact, videos are shared 1200% more times than text and image content combined. When people share your video content, it can help you reach a wider audience, increase brand awareness, and drive traffic to your website.
  3. Video improves website SEO

    Search engines love video content, and it can help improve your website’s SEO. Websites with video content are 53 times more likely to rank on the first page of Google search results than those without. This means that by incorporating video content into your marketing strategy, you can improve your website’s search engine ranking and drive more organic traffic to your site.
  4. Video increases sales

    According to a survey by Wyzowl, 84% of consumers have been convinced to buy a product or service after watching a brand’s video. This means that video content can be a powerful tool for increasing sales and revenue for your business.
  5. Social media platforms prefer video content

    Social media platforms such as Facebook, Instagram, and TikTok have made significant investments in video content in recent years. They have introduced features such as live video, Stories, and Reels to encourage more video content creation. In fact, on Instagram alone, video content generates 49% more interactions than static content. This means that incorporating video content into your social media strategy can help you reach more people and increase engagement rates.

In conclusion, video marketing is an essential tool for businesses looking to increase engagement rates, drive traffic to their website, and boost sales. With social media platforms increasingly favoring video content, incorporating video into your marketing strategy can help you stay ahead of the competition and reach new audiences. So, if you haven’t already, it’s time to start thinking about how you can incorporate video content into your marketing strategy.

If you need help with your marketing strategy—to include creating video content!—set up a call with us today. To view some of our past video work, click here.  Click below to get started: