The Difference Between Your Logo and Your Brand

Posted on by
While a logo and a brand may seem like they same thing, they are in fact quite different. Often when people talk about “their brand” they’re referring to their logo. But a brand is so much more than a logo. A brand is the accumulation of all the experiences, impressions and knowledge a person has
more
Posted in
Crystal Peak Design Communicator Award

International Award Winner

Posted on by
Judging has been completed for the 24th Annual Communicator Awards, and we were excited to learn that our submission for an invitation we created for UCCS was selected as Communicator Award of Excellence winner by the Academy of Interactive and Visual Arts! Thank you to UCCS for choosing to work with us on the project.
more
Posted in
cafe wall fail

Epic Fail.

Posted on by
Below is a perfect example of why you shouldn’t grab a random image from Google to use as stock images for your branding. Leave a comment when you see it… Using stock images can have it’s advantages when it comes to building an asset library for your branding and marketing. This assumes, however, that you
more
Posted in
Typing-writing-a-review

8 Tips for Managing Your Online Reputation

Posted on by
Source:  Pre-Paid Legal Services, Inc. d/b/a LegalShield How should you protect your business from poor online reviews? The best way to manage and improve your online profile is to focus on building an excellent reputation through great customer service. This will help you build a base of positive reviews on a variety of platforms. Here
more
Posted in

Business Cards: Your Most Important Piece of Marketing Collateral

Posted on by
With technology constantly evolving and everything seemingly available in digital formats nowadays, you may ask yourself, “Is a business card even relevant anymore?” The answer may surprise you: Yes it is! From the U.S. to Japan, business cards are still a valuable marketing tool. Despite the constant advances in technology, business cards are still often times
more
Posted in
Japanese-exchange-business-card-1

Business Cards: Your Most Important Piece of Marketing Collateral

Posted on by
Business cards matter. With technology constantly evolving and everything seemingly available in digital formats nowadays, you may ask yourself, “Is a business card even relevant anymore?” The answer may surprise you: Yes it is! From the U.S. to Japan, business cards are still a valuable marketing tool. Despite the constant advances in technology, business cards are
more
Posted in
blog-category-default-image-graphic-design

The Future is Now: 10 Design Predictions for 2017

Posted on by
adapted from Nick Babich, Adobe Creative Cloud Change happens at lightning pace in the design industry and it’s important to keep up to speed with what’s happening to stay relevant. Even if you’re not one to follow trends, as a designer, it’s good to be aware of the shifts going on in the industry. As 2017
more
Posted in